Introduction of SEO
SEO or Search Engine Optimization is one of the most important – and sometimes forgotten – fundamental aspects of building and maintaining a good user friendly website. If your website has been properly search optimizated, search engines (e.g. Google, Yahoo! & Bing) consider your site relevant and a list it on the first page of search results. Briefly put, SEO is the process of making your website found and displayed on the internet when people search for what you are offering by using key words and links that inform search engines your site offers the relevant material people are looking for.
Unfortunately it is possible to create a beautiful and exquisite website, that magnificently advertises your business but all the while being near to useless if it is not properly search engine optimized (SEO). Such a scenario is similar to opening and creating the perfect fine-dining restaurant that everyone wants to visit but for which no one can ever find the address to.
Today’s modern search engines such as Google and Yahoo! are incredibly intelligent, relying on complex algorithms to choose which websites are the most relevant for users. With millions of websites and millions more webpages on the internet, coupled with over two trillion searches each year, Google manages to normally display the ideal site for you in the first five listings on the first page – and only rarely is it necessary to bother to check the second page results. Most of the time users will click on one of the first five results. This means that if your site is not displayed there, it is likely to be missed and ignored.
In this modern world with a near infinite number of websites on the net, it is vital for your site to be properly search optimised (if it is not to be lost in the sea of competing websites that makes up the internet). Likewise in today’s age of instant information, few people have the patience to keep looking and searching for information, instead they will normally just click on whatever they see in the first listed results.
Websites must also be optimised for the right categories and functions. For example, should your page be search optimised for videos, text or images and then as a desktop site or a mobile site?
What We Do
At Kiwi Web Works we understand the importance of search optimization and provide a full range professional search engine marketing services for existing websites while building fully SEO optimized websites for all our clients. But our services go beyond just SEO – we know the difference between bad SEO (such as black-hat SEO) and good SEO where we focus on increasing your search ranking as well as making your site user friendly. How many times have you searched for a service, selected a promising website only to be dismayed with the lack of user friendliness of the site before abandoning it for another more user friendly site?
For a professional no-obligation quote for your website tailored to your specific business, size and needs give us a call or fill out our contact form.