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How to Utilise the Internet for a Successful Business – A Case Study

The internet is a huge part of most businesses these days, in fact at least 77% of businesses rely on technology for success and growth.1 In this ever changing, fast paced world of technology, how does a business stay competitive and in focus on the internet? In this case study, we examine Bubbly Grape Wine Tours, a winery tour business located in Marlborough.

Bubbly Grape Wine Tours

Bubbly Grape Logo Bubbly Grape Wine Tours is a small owner operated business located in Blenheim, in the Marlborough region of New Zealand. The Bubbly Grape team operate small, personable tours with a “bubbly” atmosphere and the ability to tailor tours to suit clients.

As with many businesses, Bubbly Grape relies on a large amount of business from the internet. They have a responsive, “bubbly” website that showcases the tours and services they offer, whilst depicting the fun that those who take their tours enjoy. It’s important to offer instant booking services to clients these days, and the Bubbly Grape website provides an instant, secure booking system whereby clients can book and pay for their tour straight away.

Now days, reviews are heavily relied upon by travellers – especially international travellers – to help them decide which services are the best. Bubbly Grape is listed on the TripAdvisor website, and gets excellent reviews, earning them the TripAdvisor 2015 Hall of Fame award, for achieving excellent reviews for 5 years running.

Being found in search engines is paramount for an effective website. The Bubbly Grape website is well optimised, achieving first and second places for many important keyphrases, including Blenheim wine tours and Marlborough wine tours.

wineries Google Maps is becoming a much utilised service, as these results often show in top positions in Google searches, displaying the location of relevant businesses in the area. Bubbly Grape have a strong presence on Google Maps, maximising their online presence.

With the success of social media, a lot of promotion for businesses comes via the effective use of social media websites such as Facebook, Google+ and YouTube. Bubbly Grape regularly posts on Social Media, with a Facebook and Google+ page. The growing number of followers on Facebook regularly post positive feedback on tours, and share the word amongst family and friends.

Being a small business we are constantly up against the larger competitors.. Internet is definitely a sign of the times so if you want to stay noticed a good website presence is very important. And thank you Kiwi Web Works for keeping us that way.

Kerry, Director

1. http://varstaffing.com/blog/hiring-for-it/study-77-percent-of-businesses-rely-on-technology-for-success-and-growth/

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